Merit Coffee

Merit Coffee: Austin’s Neighborhood Beacon for Specialty Coffee

Merit Coffee radiates a distinct soul in the heart of Austin, blending the city’s inventive energy with a serious devotion to coffee. Founded by Robbie and Jennifer Grubbs—whose passion for fair sourcing and quality roasting has shaped Merit since 2009—this specialty roaster focuses on both community and craft. Their Austin locations serve as inviting spaces for connection and escape, each cup representing a direct bridge to farmers from Central and South America, Africa, and beyond. Roasted in Texas on custom German Probat machines, Merit’s selections showcase single origins such as Tanzania Itende and Nahun Fernandez Parainema (Honey and Natural), alongside signature blends like Saddle Up, all meticulously sourced for extraordinary depth and freshness.

What truly sets Merit apart is their commitment to hospitality: baristas are not just skilled, but welcoming and genuinely keen to remember your favorite drink and daily stories. The ambiance buzzes with community spirit, reliable WiFi, and an approachable charm. Seasonal specialties and a rotating menu of expertly brewed coffees—espresso, pour over, and rich cold brew—delight purists and experimenters alike. Complementing the coffee are thoughtfully curated pastries and snacks, making Merit as much a destination for quality food as for world-class coffee. Whether you’re a local or a visitor, Merit Coffee embodies Austin’s love for excellence and inclusivity in every pour.