South Africa's pioneer of Direct Fair Trade, this roastery exclusively sources premium single-origin African coffees, building deep producer relationships and fostering community with every ethically crafted cup.

Founded in 2005 by the visionary brother-and-sister duo Jonathan and Sarah Robinson, this specialty coffee roaster began in Jonathan's garage, fueled by an inspiring 27,000 km road trip. Jonathan's discovery of Fair Trade coffee sparked a mission to pioneer the Direct Fair Trade model in South Africa. This commitment ensures personal relationships with African producers, paying premiums that foster community development.
As South Africa's first roaster of Certified Fairtrade coffee, their dedication to ethical sourcing and quality shines through.Exclusively sourcing and roasting single-origin coffees from the rich landscapes of Ethiopia, Kenya, Rwanda, Burundi, Tanzania, and the DRC, they bring the true soul of African coffee to every cup. A standout is 'Olga's Reserve,' a rare micro-lot dedicated to the founders' grandmother, who first ignited their passion.
Their cafes feature a central coffee bar island, creating a dramatic stage where baristas craft each drink, embodying a vibrant, community-focused atmosphere. This ethos extends to their team, with a strong commitment to paying a living wage and fostering a positive work environment.
African single-origin, Direct Fair Trade, Olga's Reserve, community.
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