White Label Coffee
White Label Coffee: Unconventional founders craft award-winning "Omni-Roast" coffee, celebrating each bean's unique diversity without labels. A blank page for coffee excellence.
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White Label Coffee: A Blank Page for Unconventional Excellence
At White Label Coffee, founders Francesca Grassotti (physics) and Elmer Ommkens (forensic psychology) bring an unconventional, analytical spirit to the world of specialty coffee. Their "Omni-Roast" philosophy boldly eliminates the traditional "filter" and "espresso" labels, roasting every bean on their premium Giesen roasters to celebrate its inherent diversity, regardless of brewing method.
This commitment to openness, symbolized by their "White Label" name, extends to fostering a vibrant local café culture built on mutual support and shared knowledge, rather than competition.This unique approach has garnered significant acclaim, including winning the Roast Masters competition at the Amsterdam Coffee Festival in 2019, and their barista securing the Dutch Aeropress Championship in 2015.
Experience their dedication firsthand with their exclusive single-origin espresso, meticulously pulled "double naked" for unparalleled clarity. Step into one of their Amsterdam cafés and discover a distinctive multi-level interior, featuring a striking "hump" that creates unique seating and an elevated counter, embodying their truly one-of-a-kind coffee experience.
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